A globe-trotter of the hairstyle, an expressionist artist of the hairstyling and make up, two souls the entrepreneur and the creative, that coexist in the same vision.
This is the correct synthesis to describe Mauro Sopranzetti, Emmediciotto founder whose carrier has touched the capital cities of fashion; from the United states to far east, from Europe to Australia building up an incomparable professional knowledge made of expertise dealing with the health and the esthetic of the hair. The result of this long trip is Emmediciotto.
A visionary brand projected into the future that interprets people and professionals’ demands with a special focus on innovation. A brand made in Italy in which every single detail gives beauty and well- being to the hair in the name of a new code of beauty.

“Expressivity finds its essential visual focus on face and hair: when they are well-finished, in every single detail of beauty, they tell a lot about your personality. Take care of your hair as if it was your skin, give it everyday attention. Care, protection, treatments, cleansing: are little caresses of high value, they give shine, pureness, wellbeing. Our products help you to define the extreme terms of your charm through the unicity and the simplicity of a gestural code that interprets ancient wisdoms to live the contemporary time and style”.

Mauro Sopranzetti, entrepreneur and creative: two souls, one vision.